Many online marketers are looking to Facebook notes to drive traffic to their websites. This fascination with Facebook is easily understandable. Facebook is one of the most popular social networking websites in the world. According to some estimates, Facebook attracts more visitors each month than any other social networking website available today.

Facebook is the most popular social networking website among many English speaking countries. Unfortunately, in the US, MySpace is still more popular than Facebook. At the time of this writing, MySpace has approximately 2 times more US users compared to Facebook.

However, this weakness can be easily mitigated when one notices the tremendous global popularity of Facebook; a popularity that extends to Canada and the United Kingdom. Facebook marketing is one of the most popular demands I receive from my clients. As a result, I have developed several marketing strategies that can be easily applied to Facebook by the novice webmaster.

One of the easiest methods of generating links on Facebook is by leaving a message on your contact’s Facebook note.

Facebook differs greatly from other social networking websites. Facebook prominently features applications as part of its product experience. These applications are programs that can be applied to any Facebook user’s profile. It is like an application you install on your computer. The applications are applied universally. Whenever a Facebook user logs into his/her Facebook account they will be greeted with the same applications, regardless of which computer they are using.

Several applications come ‘preinstalled’ whenever someone sets up a Facebook account. “Facebook Notes” is one application that comes preinstalled in all accounts. Facebook notes is a simple application that acts as a virtual notepad that can be used by all. Facebook users can write in their own notes or in the notes of others.

This presents two opportunities for traffic generation. You can generate traffic by promoting your website on your own Facebook note or you can promote your website on someone else’s Facebook note. Leaving a promotional message on your Facebook note is a simple affair. However, you should exercise caution when promoting your website through Facebook notes that belong to other people. Overt promotion can be seen as spam by some users and may result in you getting banned from Facebook. Exercise caution when you promote your website on someone else’s application.

To successfully promote your website, you should ’soft sell’ the website’s address. The best way to achieve convert marketing success is by genuinely contributing to the Facebook note. You should make informative and constructive contributions to the Facebook note. You can gently mention the website at the end of your post.

It would be even better if you utilize html to embed the link in some text. Facebook note accepts some html, but it does not recognize Flash or javascript.

Leaving an insightful message in a Facebook note application is just one way to market your website on this popular social networking platform. I have spent years perfecting the art of social network marketing and have seen many trends come and go. But in the dynamic and ever-changing landscape of the internet, Facebook is an immovable mountain that is here to stay. Websites who fail to leverage upon the phenomenon of social networking websites risk getting left behind.

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Click Here to discover how to drive hordes of visitors to your website via Internet Web Site Marketing. Michael Mulkern is an experienced authority on Traffic Generation providing valuable advice at http://www.SocialTraffic.info.

Article Source: ArticlesBase.com – Leaving Insightful Facebook Notes to Generate Traffic to Your Site

There are lots of social networking websites that you can participate in today like MySpace and Bebo, and they all have their pluses and minuses. The best way to choose a community to participate in is to evaluate the people who have already joined. To me, Facebook is certainly one of the best internet meeting places for networking, both socially and professionally. I also use Linked In and Myspace. Of all the social networks, Facebook is the best place when it comes to all around marketing and networking.

I have been using Facebook for the past two years, and it is a first-class tool for marketing to add to your marketing arsenal. Here are 10 tips to use on Facebook to introduce new people to your business for FREE!

1. Make an Attractive Profile: This is absolutely the FIRST thing that you must do to get noticed on Facebook . Think of your Facebook profile as part of your branding. A powerful profile will include a professional picture of you. Don’t use the one of you dressed as Santa Claus, unless that’s what your selling. Make sure your new Facebook profile is complete. Your profile should include your contact information, your website address (this is really important), education, work experience and your personal interests. A complete profile is the only way to go.

2. Add Friends: This is what sets Facebook apart – the ability meet new people, build relationships and sustain them. The more relationships you develop, the more satisfying your marketing efforts will be. You can use Facebook’s own tools to search for friends that already belong to Facebook. Once you add your friends, you can search for kindred spirits. Make their acquaintance, become their friend, build a relationship. One great thing on Facebook is that you can see friends of your friends. This will help you build a extensive network in no time.

3. Join Facebook Groups: You can join groups within Facebook that are similar to what you do. There are groups for consultants, councilors, and instructors. Almost every conceivable type of professional service provider has some kind of group on Facebook. I belong to several Facebook groups and have made hundreds of new contacts this way.

4. Create your Own Group: Can’t find a group that really fits your style? Create your own! You can add members, publish articles, begin some great discussions, and probably start quite a few important new relationships. And even if you find great group to belong to, start your own. This gives you the platform to be the trendsetter!

5. Syndicate your Blog Using RSS: You can syndicate your own blog on your Facebook profile page. This in essence means that every time you make a post, it will automatically show up on your profile page. More Exposure leads to More Readers leads to More Leads creates More Business. And the bonus is the back links to your site. I syndicate headlines from my 3 blogs on Facebook.

6. Comment on Other Peoples Profiles: Are you a follower or devotee of someone’s work? Reach out to them on Facebook! Many of my friends check their Facebook messages more constantly than their email. They are also more likely to respond to Facebook messages. Don’t feel quite right sending out a message to someone you don’t know? Don’t worry! Leave them a “just saying hi!” or “I love your work!” message on their wall. All profiles come with “virtual walls” where business associates can leave a comment. The more comments you leave on your friend’s profiles the more exposure you get!

7. List your Events: Speaking somewhere or Hosting a Teleseminar? Add an events page and invite everyone you know. You can even see who RSVPed and get feedback from your attendees. Marketing doesn’t get any simpler (or more inexpensive!) than this.

8. Send Virtual Gifts: Want to show your appreciation for someone? Send them a virtual gift. You can choose from a teddy bear to an egg that hatches a surprise gift over 4 days (plus tons of others). With all the Facebook applications for gift giving available, what are you waiting for. This is a clever way to build and nurture new relationships!

9. Use Some Cool Apps: Facebook has literally dozens of applications that were built just for the site. Quizzes, games, challenges and more. When you use an application, you get to invite your friends to use these cool mini applications (Apps). So just like number 8 above, this allows you another way to stay connected to your friends on Facebook. Again, this helps you maintain and nurture new relationships.

10. Create a Community: Perhaps Facebook’s greatest benefit is that it allows you to build a community. It provides you a group of people who are perpetually connected to you, and these friends are open to hearing what you have to say. Write on people’s walls, have conversation, and introduce them to each other. Start building your brand and leveraging Facebook for business building!

Facebook is a fantastic place to introduce yourself to lots of new people who may also become customers and/or clients. Just keep one thing in mind: don’t get too carried away and spend all your time there. Facebook is a tool, part of your online marketing plan. Use the tips above, use them wisely and have a little fun at the same time.

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Lennie Appelquist is the Owner of FreeMarket Media Group. FreeMarket Media Group is dedicated to helping individuals and small businesses generate leads, convert those leads in customers/clients and build a web presence that works for them. We can show you how to make your online business profitable – IMMEDIATELY.

Facebook is the second largest social network on the web, behind only MySpace in terms of traffic. Primarily focused on high school to college students, Facebook has been gaining market share, and more significantly a supportive user base. Since their launch in February 2004, they’ve been able to obtain over 8 million users in the U.S. alone and expand worldwide to 7 other English-speaking countries, with more to follow. A growing phenomenon, let’s discover Facebook.

Facebook’s shares have already gone up significantly since the company’s early days. According to filings with the California Department of Corporations, Facebook’s common shares were priced at 78 cents in January of 2006. By May of that year, they had jumped to $8.05. In August of this year, they were $6.61. Incorporation filings in Delaware show that Facebook split its shares 4-to-1 in July of 2006 so on a split-adjusted basis the shares were priced at 19.5 cents in January 2006. That means Facebook’s sense of its own worth has risen by more than 33-fold in less than two years. Facebook hasn’t filed the price of its common shares following the Microsoft investment. But on October 18, if filed with the State of Delaware to split its stock four for one again.

History

Facebook is a social networking website that allows people to communicate with their friends and exchange information. Launched on February 4, 2004, Facebook was founded by Mark Zuckerberg, a former member of the Harvard Class of 2006 and former Ardsley High School student. Within months, Facebook and its core idea spread across the dorm rooms of Harvard where it was very well received. Soon enough, it was extended to Stanford and Yale where, like Harvard, it was widely endorsed. Before he knew it, Mark Zuckerberg was joined by two other fellow Harvard-students – Dustin Moskovitz and Chris Hughes – to help him grow the site to the next level. Only months later when it was officially a national student network phenomenon, Zuckerberg and Moskovitz dropped out of Harvard to pursue their dreams and run Facebook full time. In August 2005, the Facebook was officially called Facebook and the domain facebook.com was purchased for a reported $200,000.

Availability

Unlike its competitors MySpace, Friendster, Xanga, hi5, Bebo, and others, Facebook isn’t available to everyone — which explains its relatively low user count. Currently, users must be members of one of the 30,000+ recognized schools, colleges, universities, organizations, and companies within the U.S, Canada, and other English-speaking nations. This generally involves having a valid e-mail ID with the associated institution.

Business & Funding

Given the situation other social networks on the web are facing, Facebook is in a good position financially. While it hasn’t managed to get acquired like its rival MySpace (despite some rumors about an $800m deal with Viacom), it’s been quite lucky in most aspects. For its initial funding, it received $500,000 from Peter Theil, co-founder of PayPal. A few months later, it was also able to get $13 million from Accel Partners, who are also investors in 15 other Web 2.0 startups, and $25 million from Greylock Partners, making their overall venture equal to approximately $40 million.

The Future

Facebook is a massively successful social networking service that grew to prominence in virtually no time. It’s not hard to see why: its features and tools are highly appealing, and Facebook users are extremely well networked in real life. Rumors of an acquisition continue to circulate, with some estimates putting the price in the billions of dollars. In the short term, however, Facebook plans to go it alone, continuing to build out one of the world’s most successful social networks.

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Where have YOU been?

Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.

It is called “Facebook” and over 175 million people are active on this site.

Ok- I know that you may be asking,” A LAW about facebook?” Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.

It is the same for Facebook.

Lets cover them briefly:

1) The Law of Visibility on Facebook.

You MUST be visible on facebook of you are going to get your message out. You must spend time on facebook and get to know people. You must put yourself together a “facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the ‘Visibility Zone” on facebook, and on the radar as far as people on facebook. Be SEEN and be THERE on a daily basis.

2) The Law of the Powerful Facebook Profile.

Why would people want to get to know you? One of the first things they check out is your facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?

Powerful facebook profiles are NOT based on what is said in your profile- but what it DOES.

Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.

3) The Law of the Facebook WALL.

You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.

4) The Law of Your Facebook Network.

You are part of a local facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?

Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.

5) The Law of the Facebook Notifications.

This is an overlooked and rarely talked about utility. Notifications are part of your “facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.”This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on facebook. The notifications are GOLD and is a prospecting Vault of Leads. And make sure you stay CONNECTED to them.

6) The Law of Facebook Link Love.

The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.

WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on facebook, they will start sending out YOUR links. Been there done that.

7) The Law of Facebook Groups.

Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group — then on a profile page.

Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.

The Law of Facebook Events.

Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under “Upcoming”-these are the events that are upcoming. There is one unique twist: You have birthdays under the “upcoming” tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT’always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.

Event UP! This will do you well on facebook. Put the term “events” in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilties of business. Become a master of events!

9) The Law of Facebook Multimedia- Videos and Photos.

People LOVE photos and videos. They are the most looked at and watched pages on facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the facebook news feed, but also will allow you to “tag” others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn’t THAT cool? It is called EXPOSURE!

10) The Law of the Facebook NEWS FEED.

This is the big kahuna of Exposure on facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the “featured” part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on facebook.

Yes, you need to establish relationships, and build community. But if you are going to MARKET on facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing.

blessings…doug firebaugh

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Doug Firebaugh is one of theTop Social Media strategists, MLM, Network Marketing Home Business Trainers, Speakers and Authors in the world. A Million people a month read his training letter.He has helped over 10,000 people worldwide earn in excess of 50,000 a year. He wants to help you do the same. You can subscribe to his FR-ee training letter -which includes 3 FR-ee gifts just for subscribing at http://www.passionfire.com – plus FREE ebook:

Facebook was the creation of a Harvard student and it quickly became one of the most visited online communities throughout the entire world. As technology developed, an increased number of applications started to be introduced on facebook, gathering even more enthusiasts of different ages, sexes or race. Today, one of the most popular applications is represented by facebook poker. Millions of people play this rather addictive game and they are all looking for reliable sources to buy facebook poker chips.

There are many websites out there promising to have the best prices when it comes to facebook poker chips. However, more than half of these online resources can hardly be trusted and they often end up tricking customers into paying excessive sums of money for facebook poker chips. Finding a reliable resource to purchase affordable chips can take some time but in the end it is all worthwhile. As for the payment method, most customers prefer to buy facebook poker chips and pay with a credit card.

If you are interested in facebook poker chips, then the first thing you have to do is search for a website that is reliable while offering the most attractive prices. Don’t jump ahead and buy facebook poker chips from the first resource that you see. Do a little bit of comparison shopping and you will definitely find the best offers. Estimates show that one million facebook poker chips can be sold for merely $20, so you can figure out that there are some pretty advantageous trades to benefit from. The prices become more attractive as you desire to buy facebook poker chips in increased quantities. One billion facebook poker chips can be sold for the value of $5000, which is an affordable sum of money for a dedicated poker player.

There are many advantages when it comes to purchasing facebook poker chips from the Internet. There is the attractive price, the comfortable shopping and the immediate dispatch of chips to the buyer, just to name a few. People can buy facebook poker chips in any amount and enjoy a good game of poker with their friends. There are various reputable sources to choose from when it comes to such purchases, the increased demand being satisfied by people who are professional poker players or those who just want to offer poker players with new opportunities.

It goes without saying that the game of poker has always maintained a high degree of popularity. The social network that we all know as facebook has caused a genuine revolution in the world of poker, with millions and millions of people engaged in playing. All of them have contributed to the increased demand for facebook poker chips and it’s no wonder that there are so many resources available nowadays for such products. This is not only a popular application of facebook. It is poker and people need facebook poker chips to play, thus making these products popular in their own turn.

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Once you have a basic understanding of how Facebook works, your adrenaline may be pumping as you experience the potential of exposing your business to over 40 million people.

But before you begin…

Marketing via Facebook or any another social network needs to be done strategically, using a proper marketing plan. So many people have destroyed their businesses because they abused these networks. Once you’ve become familiar with the tools described below, take time to outline a plan for yourself.

Here are some of the different tools (all free) with which Facebook allows you to promote your business. Using these tools wisely will help your business grow. Misusing them will kill your business and leave you with the reputation of nothing but a spammer. Browse Facebook and the “applications” link to find all of the below:

Creating a Group:

Anyone on Facebook can start their own group. An excellent way to build a community around your product or service is to create a group representing it. Some of the features that a group has are a discussion board, a “wall,” posted items (great place to post links) and the possibility to upload videos and pictures. When you start building your group, which is very simple to do, you can add your website link, location, contact and any other information you wish. The next step is to invite your personal network to join your group.

Joining Other Groups for Marketing Your Business:

The groups are one of the most powerful venues that can help you to promote your business. The effective way to do so is to join groups that are relevant to your business. Join those groups and become active in them. If you join and post a message only once, no one will look at you. Instead, participate in the back and forth on the discussion board and post regularly on the walls. One of the most effective ways to get attention is sharing your articles on the discussion board and responding to other people’s questions. In many ways this is like a forum. Once you start participating in these discussion boards, people will respect you and learn to trust you.

Pages:

Facebook recently launched “Pages,” which is similar to groups. “Pages” allows businesses to establish a brand presence on Facebook. You can add html code, flash files and even Facebook applications to Pages that can help you customize the page better, which you cannot do on groups. People who join your Page are called “Fans” – they become “fans” of your business.

Using the Wall:

On your profile page you have what’s called “The Wall” – this is where the members of your network can post messages on your profile page. Whenever someone posts something on your wall and whenever you post on friends’ walls, everyone in your network can see it. (Be careful not to post very private messages on a friend’s wall. If you need to do so, you have the option of sending a message to your friend’s Facebook inbox.)

Events:

If you are having an event related to you business or a sale at a friend’s house or on Ebay, this is the online place where you would want to post about it. After creating your event, you can invite your network to view and participate (or politely decline).

Notes and Photos:

These two applications allow you to share articles, blog posts or pictures with your network. You can utilize these applications to discuss your business or share photos of your products. Your friends can publish comments on your postings.

Messages:

This is an excellent alternative to using your regular email. With this application you can send personal or group messages to people in your network. The beauty of this application is that you are protected from the possibility of sending inadvertent spam, since Facebook has excellent methods of eliminating that possibility before you can send anything. Just be careful not to email too often.

Marketplace:

Marketplace is Facebook’s classifieds listing service. Here you can post a variety of ads related to your business. The marketplace allows you to upload pictures as well. Just take care not to flood the marketplace with your ads, as this will get you deleted from Facebook.

Status:

This incredible feature allows you to let your network know what you are doing at any given time. If you have just uploaded new content to your website, added a new product to your product line or what ever it may be.

Now that you have received the basics for marketing via Facebook, you are probably thinking, “So every time I post an item or a photo I have to message it to my friends? This will take forever!” If that’s what you’re thinking, this next and final aspect of Facebook that we will discuss will blow your mind:

Facebook’s News Feed:

This is our favorite, and this is Facebook’s unique advantage over other social networks. Whenever you log into your Facebook account, the first page that you will see is the news feed. This page gives you all the recent news in your network: updates of what your friends have been doing on Facebook, what groups they have joined, what items they have posted, what videos they have uploaded, whom they’ve added as friends to their network, etc. And just like you can see what your friends are doing, they can see what you are doing. In other words, every time you post something, your whole network will see it. This exposure creates a consciousness of your product or service within your network and beyond.

Be sure to use this feature, like all the tools of Facebook, with your integrity. Keep it clean and people will respect you.

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Hillel Porath is the founder and developer of http://www.iyazam.com . Hillel has been working in marketing for several years learning many valuable lessons along the way, the fruits of which appear on his website. Hillel lives with his wife and toddler in Israel.

Internet marketing is a hard thing to do. You will need to work hard in order for you to effectively attract targeted traffic in your website. However, if you want an easier way to market your business website on the internet, you might want to consider marketing on Facebook.

First of all, Facebook is a social networking website that now has over 62 million active subscribers from all over the world. Most subscribers in Facebook are in the 18-25 demographics. So, if your business is targeting people between the ages of 18-25, Facebook is the perfect place to market your website.

So, how will you be able to market your website in Facebook?

Unlike other social networking websites, Facebook will be able to offer you a lot of tools that you can use in order to market your products or services as well as your business website more effectively and efficiently. With the number of people subscribing to Facebook each day, you will definitely generate a lot of targeted traffic to your website.

In Facebook, there are quite a lot of ways to market your products or services. In Facebook marketing, advertising is by far the most common way to market in Facebook.

Here, you will be able to purchase mass banner ads. You can also use flyers targeted to specific people. These flyer advertising can be purchased for as little as 5 dollars and it is already featured in the website.

If you are interested in advertising to featured groups or promotions, then you can take advantage of what is called Next Steps. This tool can be inserted in your homepage with links to a corresponding sponsored group.

You can also embed ads within your homepage’s news feeds.

Another way to advertise in Facebook is through word of mouth. Try asking your network of friends in Facebook if they are willing to advertise for you in their own network of friends in Facebook. Here, they will be the ones doing the advertising for you by recommending your products or services as well as your Facebook profile page and business website to their Facebook network.

You have to remember that word of mouth marketing is one of the best marketing strategies available. Try to remember that people are three to four times likely to buy a particular product or service if it is recommended by someone they know.

You can also market your products, services and business website on the notes section in Facebook. This particular tool acts almost like a blog. When you write or post something on the notes section, it will be sent out to all of your friend’s news feeds, which can be read by other people. This is a great way to get messages across.

These are some of the great ways to market on Facebook. By using some of these tools, you can be sure that you will be able to attract more people to visit your Facebook profile page and let them know what you have to offer.

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Michael Hutchins is a Professional guide at Renegade University, the FREE members only site where students can EARN CASH while learning cutting edge Internet marketing skills and online selling strategies. To learn the secrets of achieving REAL residual income that 97.9% don’t know, and only the mlm “heavy hitters” understand, subscribe to Mike’sFREE weekly newsletter

In this article, I am going to go over the different between Facebook Ads and its predecessor Facebook Flyers. They are both great services that have really changed how people are advertising on the Internet. Let’s look in depth the changes since flyers.

Facebook Ads, formally Facebook Fliers are getting a lot of attention around the Internet. Since Facebook started offering advertising solutions, it seems their way of providing value to the marketer has improved with every update. At first, they had a program called Facebook Fliers. The basic concept of Facebook Fliers was you paid for per thousand impressions. While this was a good concept, it didn’t work as well as it way supposed to. The current program being used is called Facebook Ads, which has the option of paying per click or per impression. The targeting, pricing, and setup seemed to improve with Facebooks newest creation. The general consensus found with everyone I have spoke to is they are experiencing much better results using CPC versus CPM. If you think about it, if your visitor actually takes the time to read your ad, and then click it, they have to be interested.

Let’s look at the difference between Flyers and Ads:

With Facebook Flyers, this is what the user would view, with no impressions. Facebook first offered these as a way for students to get the word out about clubs, jobs, and other campus activities. After Facebook opened up Fliers to any marketer they realized they were going to have to switch it over to “Facebook Ads.” Notice on our 2nd image the ad says “Sponsored” at the bottom; this signifies that Facebook is being paid per click through the promoter.

Let’s think, what is really better, Ads or Flyers? Would you as a marketer and promoter rather pay per thousand impressions or pay per qualified click you receive? Well, lets look at the pros and cons of paying per click vs per thousand impressions.

First, an impression is just that, an impression. What are the chances that someone looking at their messages, groups, and comments is going to glance over and look at your advertisement? Probably not that good, out of 1000 impressions you could probably expect a 0.5%-1% click-through-rate or about 7.5 clicks. Now, let’s look at the other side of things. With Ads, you are only charged per click every time someone actually wants to visit your webpage. This means the user is qualified as being a real and prime lead for your offer.

In my opinion, being charged per click versus per thousand impressions is definitely the way to go. I would feel much more comfortable in paying for advertising knowing that I was only charged when a user actually wanted to see my ad. Sure, you are going to have the users that click the ad because they are bored or really just want to play around, but that is with any advertising.

Facebook Ads is great and really changing the way people advertise today on the Internet.

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Dirk Wagner is a programmer who has been able to uncover all the secrets of Facebook Ads and making money using Facebook Online. He has created a comprehensive guide called “Facebook Secrets Exposed” which is available by visiting http://www.facebooksecretsexposed.com

Article Source: ArticlesBase.com – Facebook Online Ads Versus Facebook Flyers

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Professional and social networking sites like LinkedIn, MySpace, Facebook, and Squidoo are effective outlets for finding new readers, but it is easy to find your message spread thin if you don’t choose the right strategy. Many businesses settle for sparse profiles on various sites, never discovering the other powerful marketing tools many of these social networking platforms have to offermost of them for free.

To avoid the scattershot approach, choose one or two social networking sites that fit your business well and invest the time to maximize your presence in them. Let’s explore what that might look like if Facebook is one of your choices.

Prepare your best information before you start.

Avoid the “I will go back and fill that in later” trap. Have all your necessary information on hand, ready to copy and paste on the spot. Complete a worksheet containing:

1. Key Terms:
Make a list of your best key terms and weave them into the rest of your worksheet items. Key terms are one, two, or three word terms that someone might use if they were searching for your business in a search engine.

2. General Information:
Your Name
Business Name
Email Addresses
URLs
Instant Messaging screen names

3. Biographical and Descriptive Information:
Short bio (50 words)
Longer bio (100 words)
Short company description (50 words)
Longer company description (100 words)
Business mission statement

4. List of Products

I based these worksheet items on a typical Facebook profile and page. If you choose a different social networking site, examine some completed profiles and base your worksheet items on them.

Create an account and thoroughly complete your profile

If you haven’t already, get a Facebook account. Completely fill out your profile using your worksheet. Under the relationships tab, choose “networking.” You can skip the personal and education tabs for business profiles, but there is no harm in filling them out. If you have an existing account, upgrade your profile information using your key terms.

But don’t stop there!

Facebook, like most good social networking platforms, offers many marketing opportunities for businessessome for free. You can find these by clicking the “Advertising” link in the footer of the Facebook site, or by following this link: http://www.facebook.com/business/.

Since I can’t cover all of the marketing tools in one article, let’s focus on my favorite: The Facebook Page. It’s my favorite not only because it is free, but because it makes use of the many diverse Facebook applications.

Facebook pages are specifically for marketing a business or a product. They offer a way for a business to represent itself to the Facebook community in an authentic way. Facebook users can search pages the same way they search for people within the network community.

Create your page by going to “Page Manager” in the left sidebar of your Facebook profile, or by following this link: http://www.facebook.com/business/ and choosing Facebook Pages. Choose the best category for your business.

Use key terms in the name of your Facebook page!

It seems that the actual page name is the only text on a Facebook page that is used in a search. With that in mind, use at least two of your best key terms in your page name.

Populate your page with all of your best worksheet information. You may have only a few seconds to catch a reader’s attention, so put your best key terms forward.

Once your page is in place, add applications to help represent your company in your own unique way. To find applications for your page, click on “Applications” in the upper left corner of your page, or search for them here: http://www.facebook.com/apps/.

Applications are not difficult to install and are usually very easy to set up. Use this general rule of thumb when choosing an application: If you can’t figure out how to set it up after the second try, find another one. There is often more than one application available to accomplish the same task.

Applications Top Picks:

My Flickr (http://apps.facebook.com/myflickr/): Display photos from your Flickr account using this application. These photos can include logos, product photos, photos from events, etc.

Upcoming (http://apps.facebook.com/upcoming/): Add all of your events to upcoming.org, and you can easily display them on your Facebook page with Upcoming’s Facebook application.

YouTube Box (http://apps.facebook.com/videobox/): Allows visitors to play your YouTube videos right on your Facebook page.

Simply RSS (http://apps.facebook.com/simplyrss/): This allows you to display up to eight RSS feeds on your Facebook page and display the feeds from your business’s main site and newsrooms.

Implementing these applications creates an interactive page that also gives visitors a personable look into your business. To see all of these applications in use on one page, visit http://www.facebook.com/pages/Dalton-Publishing/9792568507.

Note: If you use a particular application regularly, consider donating to the application’s creatorthey do not get paid to develop these applications.

Promoting your social networking presence

Now that you have invested the time in creating an impressive presence on Facebook (or whichever social networks you chose), go the extra mile and research how you can promote your new presence both inside and outside of the network. Here is a link to Facebook’s promotional guidelines: http://www.facebook.com/pages/manage/promo_guidelines.php.

Of course, invite everyone on your mailing lists to join your network and visit your sharp new page!

Don’t turn your back on your investment

Remember: The social Web is a fickle place! You need to keep your content dynamic and interesting in order to encourage people to return to your page, or to recommend it to their friends. Do this, and you will see better results than those who just move on to building their next profile. Once you have a good, healthy presence in one community, use your experience to move on to your next successful presence.

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Deltina Hay is the principle of the companies Dalton Publishing and Social Media Power. She has worked in programming and Web development for 25 years. Ms. Hay’s graduate education includes computer science, applied mathematics, and psychology. If you’re looking to tap into the power of social networking and social media, check out www.socialmediapower.com